Thinkervine

The most powerful company

Google ? General Electric ? Gazprom ? Microsoft ? Ever wondered which of these was the most powerful company ? Which of these was ranked #1 in the charts.

Of course Forbes would give you its hearsay, based on its criterias, most of which are financially based. But come to talk about dominance on a market, some companies have their own distinctions.

Restricting to the world wide web, Google has un undisputable place as it is the starting place to the Internet for most people.

Now It would be interesting to see something based on people’s opinion, say like the grammy’s or oscars, where you have a community of people voting for which is the most powerful company. Furtherly add a pinch of Christies auctions. The companies would have to buy an entry ticket, bidding themselves into the game.

Have the auctions run 50 days and win a one-year title re-challenged year after year. Get into the competition, keep the track and run for the gold.

This is the idea behind The World’s Most Powerful Company. Created by three students from a reputed business school, the company aims to provide an alternative way to elect the most powerful company in the world, through auctions and polls.

The most important idea here is that the results are not financially driven but are rather the employees, customers and external observers’  view of the entreprise, their personal notes and ratings.

The winning company gets an interesting counterpart:

- One year free ad on the website

- The site’s design could be adapted to the winning company’s needs

- A guaranteed matching of the words “Most powerful company” to the company on most popular search engines

Although enterprises could raise their bid to increase their popularity, the polls mirror the real public opinion on the company, which represents a pretty good KPI of customer relationship.

The idea behind this concept is innovative. Coupling principles of collaboration with most prized web strategy and marketing actions as a reward, the idea should represent a real benefit to the winning company when exploited to its full extent, and ROI should be fast.

But most importantly, when you look deeper into this, it is not really the money generated through the ads that is the most important.The challenge is to be entitled as “the most powerful company”. The challenge is the capacity to keep the title over the years as it is put back into the arena year after year.

The running companies will be able to promote their image to a large user base through an unprecedented experience. Large campaigns could then be organized around this yearly summer event and have people vote for them.

These guys are on the starting blocks but are running on the fast lane. It would be interesting to get some more companies involved and see the results of this, have yours involved and see how popular it is. Visit The World’s most powerful company and support them!