Viral Marketing in action

Posted by Fays on Friday, July 4, 2008 · 2 Comments 

It is impressive to see how viral marketing makes its own efficient way on the Internet.

Unless you have been away for some while, you have probably heard of the Download Day initiated by the Mozilla foundation.

That was one remarkable marketing action.

The objective: join the Guiness records as the most downloaded software in a day.

Fact: the objective was achieved.

I have received this email a couple of days ago:

Firefox download day

The real objective behind this campaign was undoubtedly to gain some more marketshare over Internet Explorer, and 8 Million downloads represent quite some part of it.

There were two main factors that lead to this success:

- Mouth to ear communication, through friends invites, blogs and media coverage

- A wide competition between countries as people were screening the number of registered candidates in each country and were getting their friends on, to take their country to the top of the charts.

Many successes have gone through buzz or spam (most social networks), but yet, the download day idea is just brilliant. The one federating factor of success is the cause, and it has proven to be successful.

I think the example is worth an in-depth analyzis and perhaps have someone leverage all the social, ethnic, marketing aspects of this campaign.



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  • http://www.themostpowerfulcompany.com Benjamin

    We have exactly the same kind of spirit here but we need help from you guys so please come…

    We are using viral marketing to promote our newly launched website:
    http://www.themostpowerfulcompany.com
    The concept is that the world’s best companies have 50 days to settle, by bidding, on who is the most powerful company.
    We offer the highest bidder: one year to place, design anything or any ad on the website to promote any of their products or company name and of course the world known title on the Internet as the most powerful company on search engines such as Google.
    We need your help for the companies’ marketing department to play our marketing game.

    If you need any more information please contact us

    Otherwise we’d be grateful if you could write a small article on our website and concept if you happen to be interested in it…or even if you hate it…lol

    Regards

    The World’s Most Powerful Company Team

  • http://blog.thinkervine.com Fays

    This looks like an interesting project, that I shall follow for sure.

    The keyword offering is indeed interesting, though it would also be interesting to have an insight on the ROI (versus the bid rate) through the keyword matching and the one-year free ad on your website.

    Have also (web) marketing schools have a look into it, as I’m sure, that’s one of the best places to advertize TMPC.

    Over the years, this should prove to be challenging ;)